
TOP PICK FOR YOU
What does a $120k hire actually cost you?
A $120K salary might look straightforward on paper. But once you factor in employer taxes, statutory benefits, payroll, and country-specific employment costs, the number can look pretty different.
And those costs can vary significantly depending on where your employee is based. Before you build your hiring budget, or make an offer, it helps to know the full picture.
Oyster’s Global Hiring Cost Calculator lets you compare employment costs across 120 countries and estimate what a hire could really cost your business.

Take Control of Your Ads with Self-Serve Retargeting Platform
Sponsor content is created on behalf of and in collaboration with Lunar Link by DigitalCommerce360. Our editorial staff is not involved in the creation of the sponsored content. What is rtb.com? A retargeting platform is an advertising system that serves targeted ads to users who have previously visited a specific website or interacted with a […]

The Side Hustle She Started After Age 60 Hit $2 Million and Landed in Starbucks: ‘Time to Realize My Own Dream.’

Your Competitors Shouldn’t Dictate Your Strategy
By Jaci Russo | CEO & Co-Founder, brandRUSSO Every company watches its competitors. You should know who they are, what they’re saying, where they’re showing up, and how they’re positioning themselves. Pretending they don’t exist isn’t strategy. It’s denial with a nicer business card. The problem starts when watching turns into reacting. A competitor launches […]
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Google Tests Paying Publishers For AI Answers Via Search Console via @sejournal, @MattGSouthern
Google is testing a Search Console pilot that pays publishers when their content contributes to Gemini, AI Overviews, and AI Mode answers.

GPT-6 Astra is a banger - here’s everything I’ve built
MARKETER INSIGHT POLL




