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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
The Missing Piece in Your AI Strategy Is Your Leadership Brand
Why leadership trust, culture and reputation should be on every CHRO’s 2027 agenda. By Stacy Parker, Co-Founder, Blu Ivy Group For more than 15 years, the team at Blu Ivy Group has worked with organizations on a question I love: what makes this a great place to work? Together with our clients, we’ve built employee […]
AI writing: Are mainstream models stagnating, and should businesses switch to dedicated tools?
Are the writing skills of leading AI models stagnating? Despite significant advancements in other areas, the view among many writers and well-respected engineers is that...
The Great SEO Heist: How I Turned One Blog Post Into 250K
Every great heist starts with ambition—a bold vision of what life could be. For me, it wasn’t about riches or fame. It was about freedom. At the time, A Better Lemonade Stand was thriving—roughly 200,000 monthly visitors at the time, built brick by brick, keyword by keyword, post by post. Years of consistent effort had...
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What Black Women’s Leadership Can Teach Us About the Future of Work
Agentic Engine Optimization: Why Your Content Strategy Needs Both Human and AI Readers in 2026
Google's AI director reveals token limits and front-loading strategies. Learn how to optimize content for both human engagement and AI agent parsing...
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