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The Repeat Customers You Can't See: What Marketplace Orders Mean for Your Loyalty Program

Marketplace orders hide customers from your loyalty program. See what Osello and Smile's data show about repeat purchase rates for fashion brands

You built the audience. Can you reach them?

You can have thousands of people following your work and still need an algorithm’s permission to reach them. Creators know the drill: you post, you pray, you check the numbers, you try again tomorrow.

A newsletter changes that relationship. On beehiiv, you can build a subscriber list you own, reach readers directly, and turn their attention into a sustainable business with subscriptions, sponsors, a global ad network, and more.

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Social Media Trends – Synthetic influencers, fan culture and TikTok GO

This social trends round-up from Econsultancy dives into Unilever’s creator-focused World Cup ambitions, the effect of TikTok’s new launch on the customer journey in travel and the rise and possible role of synthetic influencers for brands.

7 Best Website Formats and How to Know Yours Is Working

There are seven main website formats: a brochure site, a local service site, an online store, an online service, a consultative site, a publication site,...

5 Content Marketing Ideas for November 2026

November ideas include Route 66, the science behind products, 1976, television history, and rethinking the holiday gift guide.

9 Plays. One Mission: Keep More of Your Holiday Profit.

Holiday profit rarely disappears all at once. Deeper discounts, rising ad costs, fulfillment fees, and returns take their share little by little.

Get 9 Plays to Defend Your Margin This Holiday Season, tactical advice from ecommerce experts to uncover where profit gets lost and what you can do to keep more of it this Q4.

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National Day Calculator for Social Media Marketers

Influencer Marketing Hub
National Day Calculator for Social Media Marketers

A national day can give your audience a reason to pay attention. Whether it deserves space in your...

National Day Calculator for Social Media Marketers
Nadica Naceva

How marketers can optimize their media mix as confidence takes a turn

Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their media strategies, per Kantar.

MARKETER INSIGHT POLL

Are brands overlooking loyal customers who buy through online marketplaces?

Marketplace purchases can make it harder to connect buying behavior across channels, potentially limiting how effectively brands reward repeat customers.