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TOP PICK FOR YOU
How Marketers Are Scaling With AI in 2026
61% of marketers say this is the biggest marketing shift in decades.
Get the data and trends shaping growth in 2026 with this groundbreaking state of marketing report.
Inside you’ll discover:
Results from over 1,500 marketers centered around results, goals and priorities in the age of AI
Stand out content and growth trends in a world full of noise
How to scale with AI without losing humanity
Where to invest for the best return in 2026
Download your 2026 state of marketing report today.
BRAND STRATEGY
BRAND STRATEGY
Six Employer Brand Trends for 2026: Why EVP Should Be a Human Contract
As we step into 2026, one thing is clear: employer branding has entered a new era. What once lived primarily as a recruitment message now carries far greater weight. Today, an Employer Value Proposition (EVP) must operate as a human contract, guiding leadership decisions, shaping everyday employee experience, and standing up to real-time verification in […]
The post Six Employer Brand Trends for 2026: Why EVP Should Be a Human Contract appeared first on Blu Ivy Group.
BRAND STRATEGY
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
BRAND STRATEGY
Redesigning Your Website Without Losing SEO
In the constantly shifting online world, updating your website is vital to stay relevant and competitive. For businesses, a fresh design and improved functionality can enhance user experience, elevate branding, and highlight new products or services. However, many worry that redesigning their website could hurt their search engine rankings, making the process feel overwhelming. As […]
The post Redesigning Your Website Without Losing SEO appeared first on Huckleberry Branding.
MARKETER INSIGHT POLL