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TOP PICK FOR YOU
Winning Brand Trust: Why 2026 Demands a Plural Brand Strategy
When every B2B brand sounds the same, how can yours stand out? Think distinctiveness over differentiation, stories over story, and weird over safe.
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Your Boss Will Think You’re an Ecom Genius
You’re optimizing for growth. You need ecom tactics that actually work. Not mushy strategies.
Go-to-Millions is the ecommerce growth newsletter from Ari Murray, packed with tactical insights, smart creative, and marketing that drives revenue.
Every issue is built for operators: clear, punchy, and grounded in what’s working, from product strategy to paid media to conversion lifts.
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BRAND STRATEGY
How One Brand Used Quizzes To Reduce Customer Churn (and Win Awards)
Who would expect a personality quiz from their electric company? No one. That’s one reason why this project won customer hearts and industry awards. Here's how they did it.
BRAND STRATEGY
Brand Positioning Is A Leadership Decision, Not A Marketing Exercise
Brands that lead today do three things exceptionally well.
They create an emotional advantage that customers cannot get elsewhere.
They establish a distinctive advantage that customers recognize as meaningfully different.
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PRODUCT MANAGEMENT
To Drive AI Adoption, Build Your Team’s Product Management Skills
To unlock the real value of generative AI at work, employees need an unexpected set of skills: those of a product manager. Defining high-value problems, finding the right digital tools to solve them, experimenting with those tools, and integrating solutions into workflows are key activities of a product manager, and they’re critical to developing improvements to employees’ workflows. Managers can accelerate gen AI adoption by modeling these behaviors, introducing demos and other resources, and creating the psychological safety for teams to do the same.
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Your Boss Will Think You’re an Ecom Genius
Optimizing for growth? Go-to-Millions is Ari Murray’s ecommerce newsletter packed with proven tactics, creative that converts, and real operator insights—from product strategy to paid media. No mushy strategy. Just what’s working. Subscribe free for weekly ideas that drive revenue.
CAREER DEVELOPMENT
How Brands Can Scale Faster, Smarter, and More Sustainably with Design Systems
Most companies don’t suffer from a design problem. They suffer from a duplication problem.
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