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Trust is a Revenue Metric

Trust is a Revenue Metric

We often treat trust and revenue like they live on two different spreadsheets in business. Trust gets the NPS scores, culture, brand sentiments, and other “soft stuff.” While revenue gets pipeline, CAC, retention, etc. Math is on one side, feelings are on the other, and the two never meet.  But that thinking is wrong. And […]

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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BRAND STRATEGY

Brand positioning—why your small business doesn’t need a corporate statement

Brand positioning—why your small business doesn’t need a corporate statement

Successful brands do the same thing. The ones that survive and thrive are often the ones that have carved out a specific, defensible place in the market—and in people’s minds. And that’s what brand positioning is about. What is brand positioning? Brand positioning is how your business is perceived by your target audience relative to […]

BRAND STRATEGY

A Founder’s Guide to Private Capital Investing

A Founder’s Guide to Private Capital Investing

Here's what entrepreneurs should know about investing beyond public markets.

Why More Rewards Win Less Loyalty 

There is a moment every brand recognizes: engagement metrics look healthy, redemption numbers are moving, and yet, something is not right. Traffic is flat. Margins are thinning. The customers who used to be your most dependable are becoming your most indifferent.  A rewards catalog does not fail loudly. It fades quietly, redemption by redemption, until the program meant to drive growth starts subsidizing purchases that were already going to happen […]

AI can build faster. Can your team decide better?

AI can draft the PRD and prototype the idea. Jira Product Discovery helps teams decide whether it belongs on the roadmap. Bring feedback and ideas together, prioritize as a team, and keep your roadmap connected to delivery in Jira.

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BRAND STRATEGY

Anatomy of a Conversion-Focused Website Design

Anatomy of a Conversion-Focused Website Design

A homepage is often your business’s digital handshake — your one chance to turn a curious visitor into a customer. If you’re a business owner frustrated by a lack of leads coming through your website’s lackluster results but can’t pinpoint what’s wrong, you’re not alone. The answer usually lies in the details. A conversion-focused website […]

BRAND STRATEGY

How the News Networks Will Mark Sept 11’s 25th Anniversary

How the News Networks Will Mark Sept 11’s 25th Anniversary

The networks will have special coverage to mark the solemn anniversary on Friday morning.

MARKETER INSIGHT POLL

Can customer trust increase revenue?

Trust can influence whether customers buy, return, and recommend a brand.

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