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Choosing the Right Email Marketing Platform for Your Business

One of the most important and valuable aspects of email marketing is that it has become a massive asset for business growth. It connects businesses to their audience. Choosing a platform can make or break a marketing strategy. In this post, we look at what to look for when selecting an email marketing service provider.

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BRAND STRATEGY

Why Brands Are Making Social Cinematic Again

Brands are using cinematic storytelling and episodic entertainment to become part of culture, not just advertise around it.

BRAND STRATEGY

How Brands Are Finding Influencers That Actually Drive Sales

Finding Instagram influencers for brand partnerships has become essential for businesses that want to reach new audiences, build credibility, and boost their marketing performance. With over 300 million creators worldwide, Instagram is one of the largest and most effective platforms for influencer marketing.

BRAND STRATEGY

Can Customers Recognize Your Brand With Their Eyes Closed?

Several CPG and tech brands, on the other hand, have room for improvement when it comes to using music and sonic logos in their marketing, according to sonic branding agency amp

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AI is all the rage, but are you using it to your advantage?

Successful AI transformation starts with deeply understanding your organization’s most critical use cases. We recommend this practical guide from You.com that walks through a proven framework to identify, prioritize, and document high-value AI opportunities. Learn more with this AI Use Case Discovery Guide.

BRAND STRATEGY

What Marketing Leaders Are Really Doing With AI Right Now

Marketers, brands, and tech companies gathered at Digiday Media’s AI Marketing Strategies in New York City on Wednesday to discuss AI usage and ethics.

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How is your team currently using AI in marketing?

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