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Foundations of Agency Success: Simplifying Operations for Growth
Discover the essential guide to simplifying operations for digital agencies. From streamlining processes to mastering efficiency, unlock the keys to predictable growth and enhanced team performance.
The post Foundations of Agency Success: Simplifying Operations for Growth appeared first on DigitalMarketer.
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How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
BRAND YOURSELF
The Hidden Risks of Old Social Media Accounts (and How to Clean Them Up)
Forgotten social media accounts might seem harmless (until they resurface at the worst possible moment). Whether it’s an outdated Myspace profile or an old forum post under your name, these forgotten digital remnants can harm your personal or professional image. Why Old Accounts Are a Problem Even if you’re no longer active on a platform, your old content can still be accessible. This means that unflattering photos, controversial posts, or outdated information can suddenly become visible to potential clients, employers, or anyone curious enough to search. How to Clean Up Old Profiles Track Down the Accounts: Use search engines and old email addresses to locate forgotten profiles. Delete or Update: If possible, delete the account entirely. If not, update the profile with accurate and professional information. Remove Content: Delete any posts or images that don’t align with your current brand....
The post The Hidden Risks of Old Social Media Accounts (and How to Clean Them Up) appeared first on BrandYourself Blog | ORM and Personal Branding.
BRAND STRATEGY
BRAND STRATEGY
Should you start with website copy or design first? You’re asking the wrong question
This is usually when the copy-versus-design debate starts. Should your designer wait for the words, or does your writer need a layout to work with? It’s a question that stalls plenty of projects before they even get going, but honestly, it misses the point. The real question is what you do before you think about […]
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Stop Drowning In AI Information Overload
Your inbox is flooded with newsletters. Your feed is chaos. Somewhere in that noise are the insights that could transform your work—but who has time to find them?
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