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MARKETING IDEAS

CMOs share what brands get wrong when marketing to Gen Z

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.

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The Game is Changing

The internet was supposed to make it easier to build and connect. Somewhere along the way, we lost the plot.

beehiiv is changing that once and for all.

On November 13, they’re unveiling what’s next at their first-ever Winter Release Event. For the people shaping the future of content, community, and media, this is an event you can’t miss.

MARKETING TECHNOLOGY

The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo

A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform

MARKETING IDEAS

Facebook is turning into TikTok

Meta’s next pivot to video will show a popup bubble whenever one of your Facebook friends likes a Reel.

MARKETING IDEAS

The Trade Desk and Koddi partner to integrate retail media buying

It’s a move to fight fragmentation and compete in the crowded commerce media space.

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Your Boss Will Think You’re an Ecom Genius

You’re optimizing for growth. Go-to-Millions is Ari Murray’s ecommerce newsletter packed with proven tactics, creative that converts, and real operator insights—from product strategy to paid media. No mushy strategy. Just what’s working. Subscribe free for weekly ideas that drive revenue.

MARKETING INDUSTRY

Google will let you hide sponsored results in search — after you’ve seen them

Ads in your search results might be a little less annoying now.

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