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TOP PICK FOR YOU
Are Brands Over-Automating Their Way to Irrelevance?
AI is turning culture into a production shortcut — faster, cheaper and, at times, familiar. But the Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but shared experience is earned.
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Learn how to make every AI investment count.
Successful AI transformation starts with deeply understanding your organization’s most critical use cases. We recommend this practical guide from You.com that walks through a proven framework to identify, prioritize, and document high-value AI opportunities.
In this AI Use Case Discovery Guide, you’ll learn how to:
Map internal workflows and customer journeys to pinpoint where AI can drive measurable ROI
Ask the right questions when it comes to AI use cases
Align cross-functional teams and stakeholders for a unified, scalable approach
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BRAND STRATEGY
What If You’re Solving the Wrong Customer Problem?
Guiding your customers to change means understanding the why behind what people buy from you—and then bringing together the resources to make that outcome happen. There are four types of aspirations your customers may have.
BRAND STRATEGY
With new networks dividing attention and unpredictable algorithm shifts impacting who sees what where, marketing teams struggle to reach and engage their target audience on social media.
BRAND STRATEGY
Why Some Brands Can Charge More—and Still Win Customers
Recent brand news is full of brand value chatter. Chatter, not serious discussions. Why? Brand executives still seem disconnected from how customers perceive brand value.
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Investor notes without the rewrite
Dictate meeting recaps, strategic plans, and executive summaries and get polished writing ready to paste. Wispr Flow preserves nuance and formats numbers and lists cleanly. Try Wispr Flow for founders.
CAREER DEVELOPMENT
Believe it or not, the “exposure effect” underpins likeability, trust, and connection in our interpersonal and brand relationships.
MARKETER INSIGHT POLL