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Almost Every Pre-AI Vendor We Use Is Raising Prices for Agent Access. They May Be Building an Agentic Death Spiral

Almost Every Pre-AI Vendor We Use Is Raising Prices for Agent Access. They May Be Building an Agentic Death Spiral

Almost every pre-AI B2B product we use has now told us they’re raising prices for agent access. Salesforce and HubSpot are the two latest, and they’re doing it differently. HubSpot’s increases are mainly for their own agents: Breeze credits, per-resolution pricing, custom agents metering since July. Their MCP server is still free for the agents...
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What does a $120k hire actually cost you?

A $120K salary might look straightforward on paper. But once you factor in employer taxes, statutory benefits, payroll, and country-specific employment costs, the number can look pretty different.

And those costs can vary significantly depending on where your employee is based. Before you build your hiring budget, or make an offer, it helps to know the full picture.

Oyster’s Global Hiring Cost Calculator lets you compare employment costs across 120 countries and estimate what a hire could really cost your business.

Consumers aren’t just buying gifts this holiday season. They’re stocking up on essentials.

Consumers aren’t just buying gifts this holiday season. They’re stocking up on essentials.

Total online spend in the U.S. will top $275 billion, according to Adobe, but many will use seasonal deals to stockpile necessities. 

You Don’t Need a Big Company’s Budget to Borrow Its Best Systems. Here’s How.

You Don’t Need a Big Company’s Budget to Borrow Its Best Systems. Here’s How.

Successful entrepreneurs turn admiration into action by identifying, adapting and measuring the systems that help high-performing companies achieve consistent results.
How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants

How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants

Companies like Kroger, Giant Eagle and DoorDash outlined their philosophies on agentic AI tools at this year's Groceryshop conference. Much of the discussion centered around how to train shoppers to naturally integrate agentic shopping into their busy routines.

Become an email marketing GURU.

Is your email strategy due for a tune-up? GURU Conference (powered by Constant Contact) is back Nov 12–13, 100% free and virtual. You'll get email tactics you can steal the same day from top B2B and B2C marketers. Last year, 29,000+ marketers showed up. Save your free spot.

Positioning 101: How to live rent-free in your best clients’ minds

Positioning 101: How to live rent-free in your best clients’ minds

This positioning 101 guide walks you through five questions to define your differentiated value and build a positioning document that works.

MARKETER INSIGHT POLL

Will AI agents make SaaS more expensive for businesses?

As software vendors rethink pricing for AI-agent usage, businesses may need to rethink their technology budgets.

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