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Why marketers must rethink loyalty as AI reshapes consumer connections

Why marketers must rethink loyalty as AI reshapes consumer connections

Over half of consumers are comfortable filtering their brand communications entirely through AI, according to research from Gale.

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Where to Invest $100,000 Right Now, According to Experts

Investors face a dilemma. When the S&P 500 finished its worst quarter since 2022 last month, diversifiers like bonds and bitcoin fell too.

Even with the turnaround in mid-April, analysts at Goldman Sachs and Vanguard have projected low-single-digit annualized returns from 2024-2034.

Bloomberg asked where experts would personally invest $100,000 for their March monthly edition.

One answer that surfaced for a second time? Art.

It's what billionaires like Bezos and the Rockefellers have privately used to diversify for decades.

Why?

  1. Appreciation. The ArtPrice100 Index outpaced the S&P 500 overall from 2000 to 2025

  2. Low-correlation. The postwar contemporary segment has moved independently of traditional investments like stocks since ‘95.*

  3. Resilience. A scarce, physical, and global asset class with decades of demonstrated demand.

Thanks to the world's premier art investing platform, now anyone can invest in works featuring legends like Banksy, Basquiat, and Picasso, without needing millions.

Shares in new offerings can sell quickly but...

*According to Masterworks data. Investing involves risk. Past performance is not indicative of future returns. See important Reg A disclosures at masterworks.com/cd.

BRAND STRATEGY

Building AI Agents That Actually Work: Lessons from Jason Lemkin, Jeanne DeWitt Grosser (Vercel), Amelia Lerutte & Amjad Masad (Replit)

Building AI Agents That Actually Work: Lessons from Jason Lemkin, Jeanne DeWitt Grosser (Vercel), Amelia Lerutte & Amjad Masad (Replit)

The half-day that kicked off SaaStr AI Annual 2026 was the most concrete look we’ve put on a stage at what running a company on AI agents actually looks like. Not the hype version. The real version, with the costs, the bugs, the drift, and the wins. Four sessions, four very different angles: a hands-on...
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LATEST TRENDS

Not Every Viral Moment Is Good for Your Brand (And Most Aren’t Built to Last)

Not Every Viral Moment Is Good for Your Brand (And Most Aren’t Built to Last)

By Jaci Russo | CEO & Co-Founder, brandRUSSO Every brand has had that moment. You see another company post something clever, timely, maybe even a little unexpected, and suddenly it’s everywhere. The comments pile up. The shares take off. People who had never heard of the brand a day earlier are suddenly engaging with it […]

The post Not Every Viral Moment Is Good for Your Brand (And Most Aren’t Built to Last) appeared first on brandRUSSO.

Opendoor’s India exit is fueling a bigger conversation about AI and outsourcing

Opendoor’s India exit is fueling a bigger conversation about AI and outsourcing

The decision comes as India emerges as the world’s largest GCC market.

BRAND STRATEGY

Walmart is training store-level employees to use AI

Walmart is training store-level employees to use AI

Walmart executives are training associates to use AI widely throughout the organization. For example, store managers can create digital dashboards for scheduling, or merchandising associates can turn dense text into useful graphics.

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What happens when you throw out the GTM playbook

That investor was wrong. Gamma is now worth $2B, with 50M users and more than half their growth driven by word of mouth.

They're one of 6 AI-native startups in HubSpot for Startups' free Bold Bets Playbook. Replit grew revenue 50x after half the team pushed back on the strategy. Ramp generated 100M+ views from a single stunt. Clay's co-founder wouldn't hang up a sales call until the prospect DMed him in Slack.

Each one took a GTM risk most founders would never greenlight. Each one paid off.

BRAND STRATEGY

UpdraftPlus WordPress Vulnerability Puts 3 Million Sites At Risk via @sejournal, @martinibuster

UpdraftPlus WordPress Vulnerability Puts 3 Million Sites At Risk via @sejournal, @martinibuster

Vulnerability enables attackers to take control of affected WordPress sites and install malicious files.

The post UpdraftPlus WordPress Vulnerability Puts 3 Million Sites At Risk appeared first on Search Engine Journal.

Query Fan-Out: What It Is and How It Affects AI Visibility

Query Fan-Out: What It Is and How It Affects AI Visibility

Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build answers. When someone asks ChatGPT or Perplexity a question, it doesn’t default to the best-ranking page. Instead, it runs related …

The post Query Fan-Out: What It Is and How It Affects AI Visibility appeared first on Backlinko.

MARKETER INSIGHT POLL

Will AI fundamentally change how brands build customer loyalty?

As AI reshapes personalization and customer expectations, marketers are rethinking how to create lasting consumer connections.

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