8 Ways to Grow Your Business Without Spending Big

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8 Low-Cost Marketing Ideas for Small Businesses

Here are the marketing strategies I’ve used to attract customers, build brand visibility and grow businesses without relying on a big advertising budget.

Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

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Bluesky expands its AI-powered Attie app to let anyone build websites, games, and more

Bluesky is bringing “social vibe coding” to its experimental Attie platform, allowing users to create interactive experiences like games, quizzes, and websites that can tap into the social network's audience.

TikTok Trends October 2026 – What’s Trending Right Now (Updated Weekly)

TikTok moves fast, and the brands still planning last week’s trend are already late. This is your weekly […]

O conteúdo TikTok Trends October 2026 – What’s Trending Right Now (Updated Weekly) aparece primeiro em SocialPilot.

AI Updates: 7 New Ways Brandwatch Is Making Our Customers’ Lives Easier

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ChatGPT’s $100M Ad Sprint Reveals the Friction Points Google Never Had

OpenAI's 600 early advertisers hit $100M revenue in 6 weeks, but CTRs trail Google Search. Why conversational ads need different success metrics...

HubSpot's Biggest Updates from UNBOUND 2026: Agent Hub, Marketing Studio 2.0, and What "Growth Context" Actually Means

HubSpot's newest release centers on one idea: AI tools only work as well as the business context behind them. You can buy every agent and every hub, but if none of them share a common understanding of your customers, your pipeline, and your process, you end up with expensive tools that don't add up to a plan.

MARKETER INSIGHT POLL

Can small businesses grow without spending big on marketing?

Smart marketing doesn't always require a large budget—creative campaigns, strong content, and customer referrals can help businesses grow affordably.